navigation for copywriters

Some parts of this website are built with frames. Yes, I know it's old-fashioned, non-search-engine-friendly technology, but that's as far as I could be bothered to go with my HTML books.

Following direct links to second level pages will take you outside the cosy framed structure. No problem. You can slip straight back in by clicking the link to 'NAVIGATION' on the unframed page.

Copywriting: home takes you back to where you might have started
Copywriting: what we do why you should use a copywriter, what you can get from the Text Wizard, plus a dodgy picture of a copywriter
Testimonials lovely people saying lovely things about the Text Wizard
Samples of work examples of almost every aspect of copywriting you can think of
  wooden flooring upmarket flooring brochure
  communications agency copywriting to impress
  radiant heating B2B technical brochure
  architectural glazing light and easy copy for a technical audience
  world of tea authoritive copy for tea website
  find a partner copywriting for online matchmaking
  independent travel upmarket travel website
  financial services copywriting for a blue-chip insurance company
  organic dairy products developing a fresh tone of voice for a trusted brand
  fresh soup reasserting the authority of the category leader
  immersive 3-D film voice-over script narrated by Richard Attenborough
  corporate video voice-over script for simulations video
  interactive DVD script for training/induction DVD
  conference speech speechwriting for a financial services conference
  science visitor attraction exhibition copy makes science accessible to the masses
  café menu boards copywriting for instant recognition
  log cabins poster aimed at self-builders
  school pens ad copy aimed at teachers
  garden decking ad copy aimed at home-owners
  rodents in the UK journalism about pest control
  turtles in Greece journalism about turtle conservation
  theatre reviews short reviews for local newspaper
  organic yogurt newsletter to introduce existing customers to new packaging
  prestige cars copywriting for a national dealership network newsletter
  pan-European campaign copywriting to be translated into a dozen European languages
  building trade sales promotion materials to encourage builders to buy more timber
  French biotechnologists adding a colloquial spin to wooden translations
  specialist glossary clear definitions for use on the web
  in-house dictionary compiling a dictionary to ensure consistent treatment
  competition winners one-liners that won champagne
  self promotion failed attempts to sell myself – nothing beats word-of-mouth recommendation in this business
  children's nursery business plan for a nursery
  sandwich bar business plan for a sandwich bar
  insurance claim report-writing that helped win a £225k insurance claim
  software manual copywriting for click-by-click instructions
  book of Hindu ritual cross-cultural copywriting
  children's story I liked it, but the judges didn't
  party invitation even copywriters like to let their hair down
Free stuff yes, you can have a free lunch: I'd do more of this stuff if I had the time – too busy lunching I guess
  DIY guide to complaining write your way to redress
  complaint correspondence examples and practical tips
  cut and cut again too much copy makes the world a crowded place
  foolproof proofing don't leave errors in your copy
  writing for search engines a bit old this story, needs updating to reflect current practice
News the Text Wizard's monthly copywriting diary
Contact and feedback where and how you can contact the Text Wizard
Links and resources useful and not-so-useful links about copywriting
Site map that's this page – clicking the link takes you back to the top